Featured Story: BETTER STORAGE MEANS BETTER COFFEE

October 22, 2013

Ever wonder why gourmet and specialty coffee shops serve the best and, not to mention, the most expensive cups of coffee? It’s a known fact that coffee is best served when it’s at its freshest. Freshness is a big deal especially in the coffee business...

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For years, we Filipinos have been viewed negatively by foreign eyes. We’ve suffered ethnic slurs, racial profiling and more.

During the different periods of our history, colonizers, in an effort to demoralize us, called us “indios,” “monkeys,” and “baka.” Translated, these slurs mean just about the same thing --- “idiots”.

Some still continue to call us names in recent years such as the time when someone relegated us as a nation of nannies. Accusations of ignorance, incivility and opportunism have somewhat turned Filipinos into cheap artists offering cheap labor.

We swallowed our pride and allowed ourselves to be the so-called “bitches” of other countries because of poverty. And yet, we are also to blame for our own misfortunes.

Political minds at play met undignified words with their brand of verbal retaliation and nothing more. While we hurrah their efforts, not much has changed. After two EDSA revolutions, we are still the same old country basking in our perennial triumph of being the next tiger economy of Asia that couldn’t seem to shrug off the word “next.”

But how can this country jump to the next level when it’s in such a mess?

Dan Brown’s recent novel, Inferno, was quick to point out that Manila is “the gates of hell.” While he did not lambast the Philippines entirely, Manila, for all practicalities sake, is the Philippines. It is our nation’s capital and the city that represents everything that is our country to the rest of world. To describe it as filthy and evil says an awful lot about us Filipinos.

Criticism should be a catalyst for change. It’s funny that we’ve been so negatively criticized and branded before but remain numb and unwilling to change our selfish ways.

I don’t like Manila or my country being branded the gates of hell no more than the next guy. And yet, urbanization anywhere here leaves a trail of garbage and corruption unimaginable. And so, I would be a hypocrite not to agree that somewhere in this country, hell has an office.

Am I angry at Dan Brown? No. Am I angry with my fellow Filipinos? Not really. I’m just disappointed and amazed that despite years of negative branding, we’ve continued to tolerate the same. We haven’t grown, we got stunted.

But why would Mr. Brown call us that? For the uninitiated foreigner who enjoys a higher standard and quality of life, our country might as well be the gateway to hell.

The stench of rot, defecation and piss that greets you in Manila is probably as putrid as hell itself. Sadly, that’s just the first thing one has to face if they wish to acclimate themselves to our country.

I’ve had the opportunity to live in Canada for over a decade as a federal government public servant. I travelled to the U.S., visited Australia, and crossed the pond to Europe. Unfortunately, the Philippines is a far cry from the places I’ve seen.

I always had high hopes that there’ll be changes in our beloved country. But not much really happened. We are still a desperate nation ruled by selfish people who only want to enrich themselves. There’s poverty, corruption and kids who are undisciplined. Our nation’s future is secured. We will dejectedly endure more of the same.

Rich countries are prosperous for a reason. There are probably a hundred reasons why they’ve become powerful. I won’t elaborate on that. All I can say is that their leaders and their citizens are truly concerned and genuinely care in protecting their nation’s best interests. Unhindered by religious dogmas, they change constantly…for the better.

One example I observed is that they don’t mind the mess inside their homes but they freak out when someone throws garbage on the street when it’s not collection day. We Filipinos work the other way around. We are clean inside our homes but we are apathetic to anything outside of it.

We are a nation who is more interested in the cultures of other. Some foreigners even questioned our identity and authenticity citing our ability to embrace foreign cultures better than we do with our own. Thanks to our fascination to foreign media, we became culturally-savvy. And yet, we fail pick-up the very virtues that made them so great.

Nothing is wrong with taking inspiration from others or from going abroad to work. I did it and I think it was one of the greatest learning experiences of my life. And like most expatriates, I’d rather be here. But you can’t buy in completely to that notion when you see how our country is being panhandled.

We are a paradox. Despite our better points, we prefer to put the bad ones out on display. If that’s the case, then why are we so offended of being viewed so negatively? How do we expect foreigners to love our country when we ourselves can’t even stand it?

In my experience, Filipinos who go to these beautiful countries tend to adjust and abide by their rules. It stupefies me that we can’t muster any effort to do that here.

Truth hurts. It always does. But we’ve only resorted to countering with words. Too much talk, not much work. If we wish to be competitive, we have to take action.

Negative reactions will not change how the world sees us. We have to change how we think and start really caring if we want to gain the respects of outsiders. We can’t ride the coat tails of other Filipinos who became successful internationally. We have to do it collectively or risk sharing the downfall.

As for Mr. Brown, I think we should be thankful he pointed out our faults. He should even be commended. I haven’t read the book but I’m interested. I want to know how others view us as a people. And maybe everyone should have the same opinion on the matter.

Criticism should be a catalyst for change. It’s funny that we’ve been so negatively criticized and branded before but remain numb and unwilling to change our selfish ways.

Just my two cents…


About The Author

Victor Dela Casa is a Filipino-Canadian who spent over a decade working as a business professional in Canada. Worked in IT, finance, marketing, international trade, public service, project management and the maritime industry. Earned degree in Economics from the University of the Philippines and Business Administration Honours from Eastern College. Currently based in the Philippines and working as a professional writer for a multi-national business processes firm.

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