Featured Story: BETTER STORAGE MEANS BETTER COFFEE

October 22, 2013

Ever wonder why gourmet and specialty coffee shops serve the best and, not to mention, the most expensive cups of coffee? It’s a known fact that coffee is best served when it’s at its freshest. Freshness is a big deal especially in the coffee business...

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Subic Bay Lighthouse


Subic Bay, a major Philippine port in Zambales, has undergone extraordinary transformations from its origin as a tiny fishing village into the thriving commercial and tourism capital it is now. Covering an area expanse that stretches from the port of Morong in Bataan to the protected forest areas of Dinalupihan and Olongapo and all the way to the port of the town of Subic, the Subic Bay Metropolitan area or Subic Bay Freeport Zone (SBFZ) is exploding with so much tourism activities and attractions.


The Americans were the first to take notice of Subic Bay’s marquee location but not primarily for tourism purposes. The area is strategically facing the South China Sea with easy naval access to major ports in the region such as Manila, Tokyo, Shanghai, Singapore and Hong Kong. However, it’s not until the middle of the 20th Century that Subic Bay’s true potential was realized. From a small supply port during World War II, it became a major player during the Korean and Vietnam Wars. As it thrived, so is the City of Olongapo as jobs, money and supplies flowed into the city. The base too underwent a face-lift. More land was added and recreational facilities were built to accommodate the growing numbers of American Servicemen and their families. Outside, resorts and beaches reigned Subic Bay’s coastline becoming a favorite retreat for locals and foreigners.
When the Americans left in 1991 following the Mt. Pinatubo eruption, the area was an utter wasteland of volcanic ash and sand. A plan to restore the old naval base was put in place and by 1992, Republic Act 7227 (Bases Conversion and Development Act of 1992) was signed. The act establishes the creation of economic zones where the old American military facilities used to be. Today, Subic Bay (under the management of the Subic Bay Metropolitan Authority) and its environs has become a tourism Mecca and a major industrial-commercial hot spot due to its maritime accessibility.
While it boasts some of the best beaches in the Philippines and the world, Subic Bay houses world-class resort hotels, restaurants, shopping districts, theme parks and other tourist attractions. Truly, a haven for one seeking relaxation and recreation. Some popular attractions includes the Zoobic Safari Zoo, the Ocean Adventure Theme Park, the El Kabayo Equestrian Centre, shipwreck diving sites, The Subic Bay Lighthouse, The Subic Bay Marina and Yacht Club, Pamulaklakin Trail, The Old Spanish Gate, duty-free shops and major shopping malls, hundreds of restaurants serving local and international cuisines. The biggest city in the area is Olongapo with its many shops, parks, resorts and restaurants. The town of Subic offers beach resorts, a major fishing port and adult oriented forms of entertainment. Morong also features beach resorts and is currently being developed into a resort town by the Ayala Corporation.
I personally grew up in the area and I can vouch for the people's warm hospitality, the beautiful scenery and the conveniences of being there. One of the things I love about Subic Bay, and Olongapo city in particular is the transportation mobility. Although not as advanced as other countries, people can commute without the hassles of traffic congestion. So travel, come visit us and enjoy everything we have to offer. You'll be sure to love it here.

About The Author

Victor Dela Casa spent over a decade working as business professional in Canada. Worked in IT, finance, marketing, international trade, public service, project management and the maritime industry. Degree in Economics from the University of the Philippines and Honours Diploma from Eastern College.

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